Sunday, March 20, 2011

Advertising/Art/Attitude

London ad agency JWT promoted Rimmel’s Quick Dry nail polish by placing large, eye-catching sculptures outside Rimmel retailers on high streets. Giant bottles appeared to float in the air and pour nail polish onto the street. This surreal spectacle highlighted the product’s quick drying benefits. Pretty cool eh?
Posted by Annie Clarkson at 6:14 PM
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