Tuesday, June 7, 2011

Beyonce and Lady Gaga
lead the Nail Art revolution

Lisa Logan wearing Minx - I thinx
Nail art has been popular for a long time in the US. As far back as the 1990s it was closely linked with r’n’b and hip hop culture. Prominent artists such as Lil’ Kim, Mary J Blige and Foxy Brown were known for their extra long acrylic nails often decorated with ostentatious designs.

Lady Gaga wearing Gold Lightning by Minx. Photo by Meeno
Two years ago, there was a resurgence in the trend with pop stars like Beyonce and Lady Gaga sporting intricate designs applied via a method called Minx, which involves thin film-like adhesives being applied to nails. Soon Lily Allen, Katy Perry and others jumped onboard and Minx was one of the hottest nail trends of 2009. In 2010 nail art went funky with designs like nautical stripes, leopard print and lace on offer from a variety of salons. At the SS10 shows, Vivienne Westwood’s catwalk models had nails adorned with dots while lace talons featured on the runway at House Of Holland.

Katy Perry wearing Oompa Loompa by Roald Dahl
So are nails the new fashion accessories? Caroline Manley, regional manager for UK salon Nails Inc, thinks so, ‘In a recession, nails are an affordable luxury, if you can’t afford the latest dresses and styles, it’s easy to go a little bit crazy on your nails and have something trendy in that way.’ Nails Inc offer customers the sophisticated and aptly named 'crystal pedicure'. The process involves having 500 Swarovski crystals individually applied to your toenails. It takes just over an hour and costs from $220 NZD – pricey but sure to get you noticed.

Translating catwalk trends into nail art is something for which London’s WAH Nails are renowned. They’ve achieved cult status for their ability to recreate pretty much any design or pattern on their customers' nails. From SpongeBob Squarepants to the Chanel logo, nothing is off limits. For spring/summer they predict that colourful leopard print, candy stripes and 3D embellishments will be the biggest trends.

Sophie Robson: sometimes less is more
Where there’s a hot trend, bloggers won't be too far behind. So it’s no surprise there's been a rapid rise in the number of nail art blogs popping up online. One of the most popular was started by Sophy Robson. This DJ turned superstar manicurist has had her nail work displayed in Vogue and Grazia and also worked on campaigns for major fashion and make-up brands. ‘There’s a current obsession with statement nails, which means they’re an accessory in their own right,’ says Robson. ‘Therefore the time is right to make nails as fabulous as possible, either with the colour of the moment or a unique design.’

It seems the nail art trend is here to stay, and with so many amazing designs on offer, it’s the perfect way to wear the latest trends without a full-on fashion overhaul.

If nail art isn’t your thing, make sure you check out the latest OPI colours instead. We've got a huge range here at The Royal Nail.
If you’re looking for nail art inspiration, here are several blogs we recommend:
fuck yeah nail art! – fuckyeahnailart.tumblr.com
Sophy Robson – sophyrobson.com
very emily – emilydenisephotography.com/blog
The Illustrated Nail – theillustratednail.tumblr.com
WAH Nails – wahnails.tumblr.com

Original article by Tallulah Doherty for metro.co.uk

1 comment:

  1. Very popular nail arts. I love the Beyonce nail art. Great post!

    ReplyDelete